Our Story

Ava & Bear London was born from a love of simple beauty — clothing that speaks softly, yet leaves a lasting impression. Inspired by the poetry of childhood, we curate elevated everyday styles that blend refinement with comfort, crafted for girls who move through the world with grace and imagination.

 

Our collections are steeped in a romantic sensibility: delicate embroidery, flowing silhouettes, lace trims, puff sleeves, ruffled hems, Peter Pan collars, and thoughtful details that invite a second glance. Each piece is made with care, designed to feel as beautiful as it looks.

 

We use OEKO-TEX® certified fabrics, chosen for their softness, durability, and gentleness on the skin. A palette of natural, muted tones allows a child’s spirit to shine, while classic shapes and considered design make every piece effortlessly wearable.

 

Inspired by nature and the art of slow living, our garments are made to be loved, worn, and passed on. Small-batch production ensures exceptional quality and a mindful approach to craftsmanship — each stitch a reflection of care and intention.

 

Ava & Bear London began with a simple belief: that children’s clothing should feel poetic and enduring — beautifully made, quietly expressive, and made to accompany childhood’s most cherished moments.