Our Story

Ava & Bear London is a celebration of childhood. Born in the heart of London, our brand was created with a simple mission: to craft timeless, thoughtfully made clothing that reflects the innocence and adventure of early years. Our collections are rooted in a romantic sensibility: flowing silhouettes, lace trims, puff sleeves, ruffled hems, embroidered collars, and exquisite details that invite a second glance.

 

Each piece is crafted with care, using OEKO-TEX® certified fabrics that are soft on skin and kind to the planet, while thoughtful details and a gentle neutral colour palette allow children’s personalities to shine through.

 

Inspired by nature and a slower way of life, our pieces are designed to be loved, worn, and passed on. Small-batch production ensures exceptional quality and a reduced environmental impact, with every stitch reflecting a commitment to craftsmanship and conscious living. 

 

The story of Ava & Bear London began with a belief that children’s clothing could be both beautiful and practical, refined yet playful. A brand for modern families who cherish quality, comfort and care – and who believe that childhood should feel as good as it looks.